🚀 Updating the Playbook - Monthly Top Stories

Lero/Logitech Launch €2.5M Esports Research Project

University of Limerick's Lero collaborates with Logitech on ambitious 4-year study testing 2,000 gamers using cutting-edge brain imaging, eye tracking & biosensors. Research aims to develop AI-powered smart gaming peripherals and performance-tracking systems. Testing begins at Gamescom, the world's largest gaming trade fair and consumer event for video games, held annually in Cologne, Germany. read more

New Institute for Sports Tech Standards Launches

Sports coaches now spend 80% of their time managing tech instead of training athletes, bombarded by constant vendor pitches with no reliable way to evaluate products. New Institute for Sports Tech Standards creates "Consumer Reports for sports tech" - universal testing protocols that work across all sports, eliminating expensive duplicate certifications for startups. read more

Dublin Startup Raises €650K for Concussion Detection Wearable

Sports Impact Technologies secures funding for behind-the-ear sensor that detects head impacts in real-time. With 50% of concussions going undetected, the device alerts coaches instantly via app. Beta testing launches across rugby, GAA, soccer, and hockey this September. read more

🦄 Performance Review- Report in Focus

PEAK: Future of USA SportsTech Report

PEAK's 2025 Future of USA SportsTech Report reveals $58B global investment since 2020, with 82% of executives prioritizing AI innovation. Key insights on fan engagement, emerging leagues, and technology trends.

  • Global SportsTech Investment Surge $58B in global SportsTech dealflow since 2020-24, with $9.6B in 2024 alone. The US led with 56% of global investment, but this shows massive opportunities for international markets including Ireland to capture growing SportsTech capital.

  • AI Dominance in Innovation Priorities 82% of sports executives rated Advanced AI/Generative AI as the most exciting emerging technology. This represents a clear pathway for Irish tech talent transitioning into SportsTech - AI skills are the #1 priority for sports organisations globally.

  • Emerging Leagues Funding Boom $800M+ raised by emerging leagues signals that new sports formats and IP innovation are attracting serious capital. This creates opportunities for Irish sports organisations to develop innovative formats or partner with global challenger leagues.

  • Competitive Socialization Market Growth $442M raised in 2024 for "TopGolf for X" concepts - tech-enabled social sports venues. This trend shows potential for Irish entrepreneurs to create similar experiences combining sports, technology, and social entertainment.

🗓️ Home and Away - Upcoming Events

Leaders Week London

Global sports business summit with 3,000+ executives

  • Dates: 29 September – 2 October 2025

  • Location: London, UK

SPORTEL Summit

Global sports media rights & tech convention summit

  • Dates: 22-23 October 2025

  • Location: Monaco

EPSI Annual Conference

Arctic sports innovation, EU funding, pitching event.

  • Dates: 29-31 October 2025

  • Location: Rovaniemi, Finland

STWS SportsTech Conference

Australia Sports Tech Conference 2025, Southern Hemisphere's largest sports innovation event

  • Dates: 29 October 2025

  • Location: MCG, Melbourne, Australia

🔥 Level Up Your Game - Career Opportunities

Senior Software Engineer (Scala)
Flutter | Dublin
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Senior Data Analytics Manager, Casino
Fanatics | Dublin
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Sports Statistician - Africa, Asia and Oceania
Genius Sports | Kilcoole, Co. Wicklow
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Software Developer - Sports Analytics
Susquehanna International Group | Dublin
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Senior Backend Engineer
Kitman Labs | Dublin
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Senior Staff, Software Engineer
Fanatics | Dublin
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Sports Statistician - Europe
Genius Sports | Kilcoole, Co. Wicklow
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Till next time,

The Sports D3c0d3d Team

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