Sports D3c0d3d - January 26

🚀 Updating the Playbook - Monthly Top Stories

Orreco Acquires Jessica Ennis-Hill's Jennis to Empower Female Athletes

Galway-based AI sports company Orreco has acquired Jennis, the women's health and performance platform co-founded by Dame Jessica Ennis-Hill. The acquisition brings together Orreco AI, FitrWoman, Jennis and DDSA computer vision to create the most advanced women's performance ecosystem. The technology is used by over 25 Olympic medallists including England's Lionesses, USWNT, WNBA, NWSL and WSL teams. The deal follows Orreco's $4m funding round led by Enterprise Ireland and tech investor Mark Cuban, supporting 55 new jobs globally including 30 in Galway. read more

TeamFeePay Secures €9.1M to Expand Digital Platform, Plans 75 Jobs

Belfast sports-tech start-up TeamFeePay has closed a £9m equity funding round led by YFM Equity Partners (£4.5m) and Investment Fund for Northern Ireland (£3m). The platform helps football coaches manage fixtures, training, attendance and administration for nearly 300,000 users across 1,500+ clubs. The funding will accelerate expansion into UK and European markets and create 75 new jobs in sales, marketing and product development over the next two years. TeamFeePay featured in the 2025 Deloitte Fast 50 alongside StormHarvester and Klearcom. read more

Quantum Sports Data Secures Investment from Sports

Dublin-based Quantum Sports Data closed an investment round led by SportsContentCo, bringing golf's first Same Game Parlay (SGP) technology to the regulated U.S. sports betting market. The partnership launches ahead of the 2026 Masters, with SportsContentCo Chairman Pat Deon joining QSD's board. CEO Dylan Beirne emphasized the company's U.S. expansion through proprietary golf SGP engine and pricing technology, addressing golf betting's unique complexity. The product enables bettors to combine multiple outcomes from tournaments, rounds, or holes into single wagers. read more

🦄 Performance Review- Report in Focus

PEAK's Future of USA SportsTech Report 2025 - Key Insights Shaping the Industry

PEAK analyzes the U.S. sports technology landscape, covering $9.6B global SportsTech dealflow in 2024 with 56% from U.S. markets, featuring 30 innovators driving transformation across performance, fan engagement, and business operations.

AI Revolutionizes Player Development Advanced machine learning models optimize training protocols, predict injury risks, and personalize athlete performance programs across professional and collegiate sports.
Data-Driven Fan Engagement Transforms Revenue Immersive technologies and predictive analytics create personalized experiences, with teams leveraging AI to optimize pricing, content delivery, and in-venue engagement strategies.
Immersive Technologies Redefine Spectator Experience AR/VR platforms and spatial computing solutions bring fans closer to action through virtual training sessions, behind-the-scenes access, and enhanced broadcast experiences.
Strategic Partnerships Accelerate Innovation Collaboration between tech startups, leagues, and established sports organizations drives rapid commercialization, with focus on scalable solutions for both elite and grassroots markets.

Download the full report